Ninad Ingole│theyelloweye

Designing new features for the VIP Shaadi.com app

Project Brief

Imagine you’re designing new features for the VIP Shaadi.com app, a platform for affluent individuals seeking life partners. While VIP Shaadi.com already enjoys a strong reputation, the online matchmaking market is competitive, with players like Jeevansathi.com and BharatMatrimony constantly vying for users.

To maintain its leading position, VIP Shaadi.com needs to offer unique and valuable features that cater specifically to its discerning clientele.

IMP: The analysis has to be on a mobile app and not one website.

Task

Identify the VIP Niche: Brainstorm 3–4 unique features or approaches that would enhance the VIP Shaadi.com experience and cater to the needs and desires of affluent users. Consider what might be missing from existing matchmaking platforms or how to elevate the VIP experience. Some examples could be:

Exclusive Experiences: Integrate features that offer access to luxury concierge services, high-profile events, or personalized matchmaking consultations.
Enhanced Privacy & Security: Develop features that provide increased privacy controls, discreet communication channels, or background verification services for added peace of mind.
Personalized Recommendations: Implement AI-powered matchmaking algorithms that consider lifestyle preferences, social circles, and family values to provide highly compatible matches.
Curated Profiles: Introduce a system for verifying income, education, and social standing to ensure a community of genuine and like-minded individuals.

Working on Defining the Problem

Defining Problem

Which product is being used
What is the main problem
Who are the core users
What are the limitations and assumptions
Metrics

Who are the core users

Major users lie between 25–35 years
But since Parents also start looking partners for their children it goes up from 50–70 years as well.

Core Problems (Just thinking out at start)

Too much time consumed in finding the right match
Doubting the authenticity of the profiles
Lack of transparency in services
time consume profile management
unclear value of premium

What are we solving for

Blind Match Roulette
Privacy
AI for profile curation
Exclusive Experiences

The features in mind

Gamification
AI assistant (Investment suggestions, tracking, budgeting, goal setting, smart bill negotiation, support for bank accounts, debt management)
Social features
Educational resources
Predictive Insights
Automation
Dynamic saving challenges
Subscription management
Tax perpetration assistance
Spending Insights/patterns
Foreign exchange rates
Family budget

Metrics

Retention and Engagement Push personalized tips or compatibility quotes based on a user’s top matches to keep them engaged.
Free to Premium Conversion Rate Offer free users a premium plan trial until they find their first match.
User Feedback on Privacy Features Allow users to communicate without revealing personal details like phone numbers or photos initially.
Churn Rate Before unsubscribing, show a personalized survey and offer discounts or feature unlocks to retain users.

Brainstorming Ideas each solution

Blind Match Roulette

Users matched anonymously
The photos can be avatars which will slowly get revealed as time passes by
It can be a feature where it will happen only if the user has allowed it
This would happen every 1 month
After the chat is done and if both of them agree then only their profile can be unlocked

Privacy

Connecting your social accounts (specially linkedin) having a verification tick mark if all the proofs are submitted
Allow users to show what information they want to make visible to others
Warning about penalties for false declarations for their marital status
Proof of status for divorced, widowed, single documents.

AI to enhance profile