Project Brief
A grocery delivery platform wants to launch a campaign to celebrate the festival of Christmas. They intend to offer discounts on the product categories of sweets, cakes, chocolates, decorations and gifts.
Design an animated promotion to be displayed on their grocery delivery app's home screen to attract users to this campaign and help them discover the offers, along with a physical flyer to be sent to the platform.
Process
Planning how to set the assets and make the composition
It would have looked weird if all the objects were scattered across the frame so I chose to just add movement to one side of the frame and keep the other side still.
Background
It was black so that it would be a contrast to the white screen of the app.
Lighting
A orange lighting was used from under the camera so that the brand colors could be represented even if it might be minimal
Offer and Objects
The offer and the sweets both have almost equal screen time and equal representation
